Market Research

  • We undertake both primary and secondary market research assignments. Right from identification of
    information needs, questionnaire design, fieldwork through trained executives, analysis and
    recommendations, we have a robust process to give deep market insights for informed decision making
  • The types of Market Research that we do are :
    • Product Development Studies
    • Brand Equity Surveys
    • Segmentation Studies
    • Forecasting Studies
    • Sentiment Studies
    • Post Launch Surveys
    • Perceptual Maps
    • Usage & Attitude Studies
    • Pricing Research
  • We deploy advanced analytical techniques for market research such as :
    • Choice based conjoint
    • Hierarchical clustering
    • Factor Analysis
    • Canonical Discriminant Analysis
    • Price Sensitivity Meter
    • K-means cluster
    • Correspondence Analysis
    • Latent Class Segmentation
    • Multiple Regression Analysis
    • Time Series Analysis